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Brainstorming! The Key To Wealth
Advertising executive Alex F. Osborne first coined the word brainstorming in the early 1940s. Since then literally millions of ideas, products, services and solutions have been created and improved on. Every institution from Fortune 500 companies to Universities and Government agencies have used the principle of brainstorming. Theyve use it to create everything from new ad slogans, and medical breakthroughs, to how to get your child to eat more peas. Fact: For every product in your home or office, chances are a person or group of people brainstormed about it. They brainstormed on how best to create, market, sell, manufacture, advertise, or distribute it. This is how powerful...
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Creative Problem-Solving: Following Your Stream of Consciousness
Having trouble finding a solution to a nagging problem? Try a well-known journaling technique called stream of consciousness--you may be surprised at the creative messages you receive from your inner self. Take the case of Shana, an online journaler who had a problematic relationship with a co-worker. When Shana allowed herself the scary experience of stream of consciousness journaling, she quickly realized her intensely emotional reaction to the co-worker was, in fact, related to a similar situation with an ex-spouse. In both situations Shana felt like a doormat--but until her journaling, she didnt realize the two were connected. Stream of consciousness is a style of writing...
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Beyond Brainstorming Large Groups

Author: Kal Bishop


When leaders, consultants and managers require ideas, they automatically tend to herd people into a room and conduct a (usually ineffective) brainstorming session. One reason for their ineffectiveness is a failure to consider the impact of group size.

There is a pervasive belief that creativity is enhanced in larger groups. However, significant data indicates that large groups are detrimental to creative output. Some of the arguments against large groups are:

a) The sum of ideas produced by individuals acting alone is greater than the sum of ideas produced by those same individuals when acting as a group.

b) Large groups dilute ideas.

c) Symptoms of group think increase as a group gets larger due to the illusion of invulnerability, unquestioned belief in the groups morality and rationalisation by collective justification of decisions.

d) As group size increases, the percentage of individual performance decreases. A single person is 95% engaged in a task, two people are each 90% engaged and the decline increases until it evens out at about 15 members to around 30%.

e) Groups of three to five elicit much more conformity than just one or two.

f) Large groups increase levels of evaluation apprehension and social loafing.

g) Large groups result in core and peripheral members, restricting information flow.

h) Conflict is inevitable as group size increases, causing sub-group formation and politicking.

i) Large groups create sub-groups with conflicting identitites and goals.

j) Large groups introduce time inefficiencies. 30 individuals can work on 30 problems and produce 150 ideas (30 x 5) in the same time that 1 group working on 1 problem and produces 5 ideas (1 x 5).

The above and other data suggests that group size should be kept small. But there are also benefits to large groups such as a high degree of intellectual cross pollination, a high degree of competency exchange and radical frame-breaking. And what are the pros and cons of individuals working alone and in pairs?

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased at a deep discount from the following link only: http://www.managing-creativity.com/deepdiscount.html

Kal Bishop, MBA, http://www.managing-creativity.com


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You are free to reproduce this article as long as the author's name and site URL are retained. A link to the MBA dissertation would be appreciated.

About the Author : Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com. Source: www.isnare.com


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If you like the article above, you may be interested in the following article which is also related to Brainpower...

Creative Problem-Solving: Following Your Stream of Consciousness
Having trouble finding a solution to a nagging problem? Try a well-known journaling technique called stream of consciousness--you may be surprised at the creative messages you receive from your inner self. Take the case of Shana, an online journaler who had a problematic relationship with a co-worker. When Shana allowed herself the scary experience of stream of consciousness journaling, she quickly realized her intensely emotional reaction to the co-worker was, in fact, related to a similar situation with an ex-spouse. In both situations Shana felt like a doormat--but until her journaling, she didnt realize the two were connected. Stream of consciousness is a style of writing that is uninterrupted, unedited, and unstructured. Typically, a journaler approaches the blank page without intention--then simply waits for something to come. However, when used as a problem-solving technique, approach your journaling with a specific intention, knowing that whatever comes out of your subconscious will contain clues to a solution. Once you begin writing, dont try to make sense of itjust keep writing, ignoring any questions or comments coming from your mind. Remember, this isnt a mental or literary exercise, but rather an opportunity to give voice to the inner you. No matter how silly the words seem, just keeping writing. Dont worry about spelling, punctuation or grammar. Set a 10 minute timer and write until the 10 minutes are up. If your mind goes blank, just write something like, my mind is blank, my mind is blank, and keep writing until something else comes into your consciousness. Wonder what another journalers stream of consciousness writing looks like? This is a sample from a writer dealing with guilt over infidelity in a relationship: broccoli,...
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